Case Study
Design Research | SMC 2022 _______________________________________________________________________________________________________________________
Brief
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Outcome
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Tools
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Explore ways in which to encourage the return of on-ground students to Santa Monica Colleges' campus post-covid.
Conduct Research to pitch a feasible design solution to faculty stakeholders to implement at Santa Monica College.
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Our proposed design solution was to hold an SMC Surf day welcome event. The one-time event will be an experiment to test how successful a surf club could be before committing to a full-time surf club.
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Adobe Photoshop, Figma, Miro
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Role Prototyping, Ideation, User Interviews, Research
Team Paul Sharpe, Alexia Rodriguez, Chioma Ojini
Design Challenge__________
How might we successfully organize fun and safe activities for students, faculty, and staff to physically engage with the SMC community?
PROBLEM
Reduced enrolment
rates, less students on campus
INSIGHTS SOLUTION
Students need to feel safe, and want Hold fun events on campus to encourage
a sense of community on campus students to come or return to campus
Stakeholder Interviews______
Research_______
User Interviews_______
Design Proposal______
After discussing our ideas and receiving feedback, we focused on the idea of a surf club, BUT hosting it within a welcome event at the beach, to test its success before committing to a full time club.
Prototypes__________
Creating a dedicated space within SMC's
website for on-ground events only, where
students can have easy access to find out
what is happening, being more incentivised
to take part in events on campus.
Mobile design for an SMC campus events page, and social media marketing of the surf day event on SMC's Instagram for promotion.
Poster Design______
Creating posters to place around campus as park of marketing material to promote the surfing event.
Final Deliverable__________
As per the feedback from our first pitch, all our considerations and details of logistics and costs were compiled into a one sheet for the stakeholders to view. This was a more successful way to present our research and information regarding the event details and planning.
image attribution: <a href="https://www.freepik.com/free-vector/surfer-concept-illustration_6203130.htm#page=2&query=Surfer%20Semi%20Flat%20Illustrations&position=8&from_view=search&track=ais">Image by storyset</a> on Freepik
