GoodHood Design Campaign
Interactive Advertising | SMC 2023
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*all spec student work
Brief
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Outcome
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Tools
Design a cohesive advertising campaign for a self chosen brand. Create Google ads in multiple sizes, showing how they would be displayed across an Instagram story, Billboard and email newsletter.
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I chose to create ads for GoodHood, a multi-brand retailer based in London. The goal of my ads was to drive traffic to the landing page of GoodHood’s latest product Launches by including call to action's allowing users to enter draws for the latest product releases. I animated products in a GIF format in order to draw focus and interest onto the products.
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Figma, Adobe Photoshop
Instagram__________
For my instagram ads, I included GIFs
and videos to showcase the products.
I included quick links to enter product
launch draw and to buy the products
making the process quick and easy.
Google Ads__________
The google banner ads created consist of the same design elements for a cohesive look that can be implemented across various sized ad spaces. With a simple design and bold call to action button the ads can be viewed quickly and understood at a glance.
Billboard Design______
The billboard design features a QR code,
directing viewers to the product launches page.
Email Newsletter______
